Jeffen MokInfo

Too Busy to Cook

Project Type
Visual Design
Travel guide book sizing — 5 x .7 x 7.8
Brief, sketches, competitive analysis,
mood board, mind map, layout grid, type research
Graphic Designer
Book and layout design for chef and travel blogger, Heidi Swanson. Her recipes targets those who love to cook but may be too busy to do so. Her aesthetic and voice needed to be retained while reaching out to a new target market.

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